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Marriott to Build Boutique Hotel in Weho

An Edition hotel is planned for the Sunset Strip.

Marriott International Inc. purchased a 1.4-acre land parcel in West Hollywood intended to accommodate an Edition hotel, it was announced Tuesday.

The Sunset Strip property sold for $31.5 million, according to Sonnenblick-Eichner Co., a Beverly Hills real estate banking firm that arranged the deal.

The project design features a 190-room hotel with restaurants, a nightclub and a rooftop pool and bar.

"This site at the corner of Sunset and Doheny is arguably the best development site in Los Angeles for a luxury hotel and residences," company principal David Sonnenblick said in a statement. "We had significant interest from other hotel companies desirous of having a presence in Los Angeles."

Travel Weekly reported:

Marriott and its partner in the Edition brand, boutique hotelier Ian Schrager, are looking to reboot a brand that was first announced in 2007 but has been beset by a travel downturn and management issues.

Marriott and Schrager have just one Edition hotel, a 74-room property in Istanbul.

Marriott and Schrager early last year said five more Edition-branded hotels would open by 2015, including properties near New York’s Madison Square Park and in London’s Fitzrovia district near the city’s West End, as well as in Abu Dhabi, Bangkok and Miami Beach. ...

As for the West Hollywood site, Marriott is investing in a Los Angeles region where visitor counts and hotel values have been on the upswing, especially in the Hollywood-West Hollywood area.

"We were initially engaged by the fee owner to arrange for joint venture equity, construction financing, a brand/operator and a qualified luxury hotel developer to build the project," Elliot Eichner of Sonnenblick-Eichner said in a statement. "The final analysis was that the best execution on behalf of the owner was to sell the fully entitled site to Marriott International."

The development will offer unobstructed views of the Hollywood Hills, the Los Angeles Basin and Pacific Ocean from the future Edition's guestrooms and residential suites, according to Sonnenblick-Eichner.

The firm didn't announce a timetable for construction.

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bobby trendy January 18, 2013 at 05:43 AM
im excited! that right down the street from my house. It ben vacant for tooo long!
me January 18, 2013 at 06:55 AM
great, more sunset gridlock during construction and otherwise.....
Todd Bianco January 18, 2013 at 04:06 PM
There are some good things about this development. First, the lot has been vacant for years and the hotel has already been entitled - that explains the staggering $31.5 million price tag. That alone should bring more property tax revenue to the City. Next, assuming this new boutique hotel commands high rates and experiences high occupancy, the city's transient occupancy tax should be enhanced. As a near neighbor, I fear the never-ending parade of construction vehicles, earth removal, cement trucks, etc. That could go on for two years if it doesn't proceed with all possible speed. I'm also concerned that the site, a former gas station, is going to have ground contamination that has to be remedied before construction can proceed. And finally, the traffic at that intersection is going to be worse than ever as taxis and rental cars try to figure out how to turn around or get in/out of the property. The strip is already gridlocked much of the business day & evening and then again at night for the nightlife, so this project will only make the irritating traffic even more unbearable.
joninla January 18, 2013 at 10:58 PM
MY OBJECTIONS: 1. UGLY (but I rarely go by so on principle only I object to the design) 2. HYPOCRISY I am not against development in WeHo but as the hours upon hours of absurd "Planning Commission Meetings" in which a tiny 4-6 unit development is rejected for "designs not fitting in with the neighborhood" and objections to height, size and density ...... This hotel (particularly the second artist rendering) the the most obtrusive, out of place, overwhelming in size, height and the general feeling and stile of that street and neighborhood. As for the details of the design, I hope they take note that the fortunate happenstance that the building had a very very large carport/entry driveway which can handle many, many cars that may arrive all at once. This new hotel would seem to need the same kind of off Blvd entry/exit/carport, if nothing else. Best part of the design, the hotel guests don't have to look at the building's ugliness from inside their rooms. I just say .... Make it more esthetically pleasing, not just for today's tastes and standards, but for what will be ever changing styles that this hotel will certainly not fit in with.
me January 19, 2013 at 07:21 AM
they are planning on 190 rooms being FILLED, otherwise they wouldn't build it....add all of the staff, vendors, visitors to the restaurants and clubs and special events, it'll be a madhouse in that neighborhood....folks won't want to pay $50 for parking, so they'll go round-and-round looking for it on neighborhood streets...glad i don't live around there....by the way, when did they change the definition of a "boutique" hotel???....also, when will our city council propose a football stadium and convention center???....seriously, nothing seems to be too oversized and lack adequate/affordable parking for our city to approve it, huh?
Michael Mellgard January 24, 2013 at 11:55 PM
I live a just two vacant houses east of the property. I got a letter awhile back informing me that a long-term project involving the extraction of pollutants was to begin and may last over a year. So far I havn't noticed any equipment. I also believe that the vacant house closest to the property (on Harratt, North side of street) is part of an access route that was planned when the previous owner planned on a mixed use development. Also a variance(?) was planned to allow for 100' High building at the end of Harratt. Well, there goes my evening sunshine.
Michael Mellgard January 24, 2013 at 11:58 PM
Hammond St, just east of the property is blocked off from 7:00 pm to 7:00 am and all of the streets are restricted in that/my neighborhood. Still, the construction will be a bummer since I live just a stone's throw away.
al March 20, 2013 at 01:29 AM
i agree about the exterior but perhaps it will change when final plans are submitted. It hangs over the resident street like a space ship from somewhere. also interesting that marriott..owned by many mormans including our mitt romney is building in west hollywood and the city counsel does not even have a concern
Victoria Wood April 14, 2013 at 07:47 PM
I like progress. I'm excited to see development on Sunset. It's so depressing driving along sunset seeing vacancy after vacancy. Anything that helps revitalize such an iconic street is ok in my book.

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