Faring Capital announced Tuesday the onset of construction for the planned retail and commercial development at 8711 Melrose Ave. in West Hollywood.
The 27,000 square-foot building at the intersection of Melrose and San Vicente Boulevard will likely house interior design and retail showrooms similar to its neighbors such as Balenciaga, Rag & Bone, Maxfield and John Varvatos, according to the developer. The commercial spaces will vary in size in an attempt to attract a diverse tenant pool.
Faring describes the development as "a gateway bridging the city's civic corridor with the avenues of art and design—Beverly Boulevard, Robertson Boulevard and Melrose Avenue."
The targeted completion date is sometime this spring.
"We are excited to begin the development of this property, a prominent addition to the local community," Faring Managing Partner Jason Illoulian said in a statement. "This innovative project is completely column-free with soaring ceilings and is the first on the street with a subterranean parking garage."
Illoulian is a board member of the Avenues of Art and Design Business Improvement District. He previously served on the board of the West Hollywood Project Advisory Committee and the West Hollywood Library Fund.
His other West Hollywood projects include 8900 Beverly Blvd., 146 North Clark Drive and 8933 Beverly Blvd.
Architectural firm RNL designed the structure, which gained West Hollywood Planning Commission and City Council approval last year.