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Developers Break Ground for 8711 Melrose Project

The property bridges Weho's retail and civic areas.

Faring Capital announced Tuesday the onset of construction for the planned retail and commercial development at 8711 Melrose Ave. in West Hollywood.

The 27,000 square-foot building at the intersection of Melrose and San Vicente Boulevard will likely house interior design and retail showrooms similar to its neighbors such as Balenciaga, Rag & Bone, Maxfield and John Varvatos, according to the developer. The commercial spaces will vary in size in an attempt to attract a diverse tenant pool.

Faring describes the development as "a gateway bridging the city's civic corridor with the avenues of art and design—Beverly Boulevard, Robertson Boulevard and Melrose Avenue."

The targeted completion date is sometime this spring.

"We are excited to begin the development of this property, a prominent addition to the local community," Faring Managing Partner Jason Illoulian said in a statement. "This innovative project is completely column-free with soaring ceilings and is the first on the street with a subterranean parking garage."  

Illoulian is a board member of the Avenues of Art and Design Business Improvement District. He previously served on the board of the West Hollywood Project Advisory Committee and the West Hollywood Library Fund.

His other West Hollywood projects include 8900 Beverly Blvd., 146 North Clark Drive and 8933 Beverly Blvd.

Architectural firm RNL designed the structure, which gained West Hollywood Planning Commission and City Council approval last year.

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Insider January 10, 2013 at 04:56 PM
Is this going where the big hole in the ground has been for 5'ish years?
michael January 10, 2013 at 06:10 PM
What's on the roof?
Robert H January 10, 2013 at 06:58 PM
I believe this is filling in a hole that's been in the ground longer than the new WeHo library building has existed.
dante benedetti January 11, 2013 at 03:27 AM
is this just more cement, more drywall, more glass, more rentable space...causing more traffic congestion? where are the green spaces? developers are generally very selfish and short-sighted, interested only in maximizing their own short-term profits with no consideration of the larger public interest. they will continue to build until they have made the city unliveable and, then, they'll move on to screw up colorado or utah or arizona or the dakotas or oregon. and, when they move on, they'll be the first to complain about the areas they've despoiled.
Ali January 14, 2013 at 12:00 AM
Look at the rendering...it looks like there is green space on the roof. Plus, this space is very close to West Hollywood Park. Do you even know where Melrose and San Vicente is?

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