Schukraft Announces City Council Candidacy

The global businessman joins a field of nine candidates seeking a seat on the Weho City Council.

Dot com entrepreneur and former international model Tristan Schukraft publicly announced his candidacy for West Hollywood City Council last week.

The political newcomer pledged to channel his business acumen into effective governance as he embarks on his first run for public office.

"As a member of the West Hollywood City Council I'm ready to take my business experience and my passion for West Hollywood to make our city even better," Schukraft said at the Dec. 17 council meeting.

At age 21 Schukraft founded ID90.com, a website that offers travel bargains and discounts  for airline employees. A $10,000 loan from his parents and another $16,000 from selling scooters at Southern California flea markets provided the website's start-up capital, and the business grew to employ more than 100 people on four continents with nearly 30 hospitality-industry clients around the world.

"It’s time for change, new ideas and transparency," Schukraft said in a statement. "I’m not part of West Hollywood’s political establishment, but I think this will work in my favor, for I feel the residents of West Hollywood are looking for change."

Schukraft seeks to increase the level of community involvement in city politics, and using technology to reach people is key, he said.

"We are the creative city, yet we are not leveraging the ideas of our residents, and many in our community are simply not encouraged to be involved," Schukraft said. "I want to utilize technology to bring people and their ideas together, while improving access to our city services. West Hollywood needs to be a leader, not a follower when it comes to technology and community involvement."

Schukraft also said the West Hollywood community should "embrace and support its local businesses, while respecting the needs of its residents and enhancing the quality of life for all."

Schukraft, 33, is a Los Angeles native who lives in West Hollywood with his boyfriend and two dogs. He has lived in Milan, Amsterdam, Hong Kong and Cordoba, Argentina.

His campaign website has launched, but the single Internet page that reads "Vote for Tristan city council 2013" indicates it's still a work in progress.

The election is March 5 and features two incumbents—Mayor Jeffrey Prang and Councilman John Duran—fending off challenges from Schukraft and six other candidates.

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R. Daniels December 24, 2012 at 05:35 PM
Let's hope he's an Independent or Republican so we can have some diversity on the Council!
me December 24, 2012 at 05:39 PM
as with most political canidates, very broad comments and zero details as to what he would do in office....i'm not voting for duran/prang, but these other canidates better start taking a stand on something, anything.....further, there are many "names" of people who are always out there working for the betterment of our city and i've never heard of this guy....
Brian Hamilton December 24, 2012 at 07:43 PM
I agree. While his business and personal accomplishments are admirable, his campaign must provide substantive detail outlining his intended goals, citing specific issues currently facing the City. We, the voters, are not going to simply hand over a City Council position to fill someone's career wish list.
Ali December 24, 2012 at 11:37 PM
I agree with me and Brian. But I would like to see a "straight" person on the Council so we don't waste as much money as the City does with things like "go-go appreciation day" and the party the other night for the end of the world. That, to me, was nothing more than a campaign party for Duran and Prang and the City had the street closed and other costs. We waste too much money on nonsense. We need balance on the council.
michael December 25, 2012 at 12:41 AM
Ali....Your remarks are a bit insulting to the Gay community.... A bad idea is just a bad idea...it's neither gay or straight.
michael December 25, 2012 at 12:52 AM
How long has Schukraft lived in West Hollywood?
bobby trendy December 25, 2012 at 01:19 AM
Merry chrsitmas everyone!
bobby trendy December 25, 2012 at 01:21 AM
Ali, This is a PARTY town! From Sunset to Santa Monica. I LOVE living in my house at sunset/doheny I love the noise I love alll the people who come here or live here to party and have fun! Let the city spend $ on entertainment thats what $ is FOR!
GoodGriefCharlieBrown December 25, 2012 at 05:11 AM
I used to say Duran needs a reality check, now I think he needs a mentality check. Is this guy playing with a full deck?
Brian Hamilton December 25, 2012 at 05:15 AM
Two points: Firstly, we already have a "straight" person on the Council. Abbe Land. Secondly, I agree with Michael. A bad idea is just a bad idea...it's neither gay or straight. Speaking as a gay man who has occasionally leered at a few go-go over the years, I thought, "Why do we need a City sponsored appreciation day for guys who dance practically naked in bars while patrons put money in their jockstraps?" Better to have an appreciation day for teachers, volunteers for the needy, etc.
michael December 25, 2012 at 06:40 PM
Mr. Schukraft speaks in puffy meaningless bites....what is his background in public service? How long has he been a resident of West Hollywood? Takes more than a super ego and pretty face to run a city.
Ali December 26, 2012 at 08:08 PM
How are they insulting? We have had a predominately gay City Council for years. You can't count Abbe Land because she votes the way Heilman votes most of the time. You must remember that 60% of the City's population is straight but most of the "events" the City sponsors seem aimed at the LGBT community, like the events of the other night "End of the World party" at a gay club, gogo appreciation day, etc.
Ali December 26, 2012 at 08:14 PM
I'm very happy that you love living here Bobby. But not all of us have the money to live at Sunset/Doheney. The City has more important things to think about other than entertainment. That is not what City $ is for.
Ken February 20, 2013 at 03:39 PM
Here Here!
Ken February 20, 2013 at 03:44 PM
Here Here. There are many conservatives in WeHo who think the city should be more than LGBT activism...the council members are ignoring half the city with their actions. Maybe I don't want a parade celebrating sex (hetero or homo or whatever.) Some of these people pledge to be family oriented - not as long as they agree with that... I was driving down SMB near Trunks and caught a glimpse of a dude dancing sexually on the counter. If that were a woman in a hetero bar - they would be on the news for lewdness. This double standard towards LGBT in WeHO has got to end.
Ken February 20, 2013 at 03:52 PM
I agree Ali. It's not an insult to speak out against inequality or unfairness. (The LGBT community should know this better than most.) WeHo is ignoring over half its citizens by making everything about Gay activism and a few bones for everyone else. Is there a heterosexual parade? But why have a parade celebrating sex of any kind? Family oriented my ass. I'm sick of one group of people getting a pass on lewdness while another gets a double-standard. 60% of the city hides every Halloween. While it becomes a mecca of sex. The influx of people makes all the businesses impossible to function - most of them - according to council members the city loses almost $1mil every Halloween. Government should not be celebrating sex as it's agenda. There are better things to be done than making gestures like plastic bags, cat claws, and puppies for your own clout.
Ken February 20, 2013 at 03:57 PM
Like the president, I have to use the process of elimination for all of them:Rusty Wiggs - statement paraphrase, "Vote me in so I can get to know you...then I'll be able to represent you."...No thanks. Steve Martin - Anyone that's lived in WeHo already knows...no thanks. Nick Garzilli - one trick pony and a stupid idea. No thanks. Duran - NO THANKS...please no more lawyers like Steve and Duran. Tom Demille - Cameras on street corners?! ...No thanks. Increasing lighting is stupid too - what about light pollution? (I'm not joking.) Most people don't realize that even though we vote Yes on Measure C ANYONE re-elected into office gets a reset. (ie Heilman, Land, Duran will get to run as if they've never run - they ALL need to be voted out. D'Amico is now on that list as he is supporting Duran's re-election. D'Amico ran against Duran/Land/Heilman principles!?
Ken February 20, 2013 at 03:59 PM
He's a lawyer with a fake tan...need I say more? (Sorry to all you non fake tan lawyers out there.)
Ken February 20, 2013 at 04:00 PM
So agreed. "Hi I'm gay, beautiful, and young - vote for me." Sorry we're already having a hard time getting rid of Heilman who ran on that platform.


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