.
Feedback

BLOG: Reflections on Crescent Heights at Santa Monica Boulevard, circa 1985

Crescent Heights and Santa Monica Boulevard has always been a congested corner. As far back as 1985 it has been a traffic nightmare so this new development will only make it worse.

The West Hollywood City Council's decision to allow the corner of Crescent Heights and Santa Monica Boulevard to become a Walgreen's is a big mistake for the area.

Why does City Hall keep approving these "multi-purpose" projects by building more and more store fronts that will be almost impossible to rent out? The traffic problem alone should be a major concern. Obviously the city doesn't care about the traffic issues ANYWHERE in the city!

I moved into a  cheap apartment ($275.00/mo!!) at 1030 N Crescent Heights Blvd in July, 1985. Rock Hudson was in the news the week I moved in due to a "mystery illness" he had and everyone was speculating he had AIDS.

It was a perfect apartment to live in because it was close to everything. There was a Chinese restaurant on the corner of Crescent Heights and Santa Monica, along with a donut shop, dry cleaners, beauty supply business and a Pioneer Chicken.

The layout of the mall was perfect for neighborhood walkers and it was always fun to go walk up to the corner and get something quick and cheap to eat at Pioneer Chicken. The entire block had a nice,neighborhood feel to it, despite being on the corner of a major blvd.

The living room window of my apartment faced Crescent Heights and every afternoon around 3pm the backup of cars traveling north toward Sunset would build up and sometimes get backed up all the way down toward Melrose! Street parking was next to impossible and all that traffic made it nearly impossible to find a parking spot and get home before 8 p.m.

And that was in 1985! 27 years later it is even worse than before and that intersection is very difficult to get through going north on Crescent Heights Blvd.  This new development will cause so many problems regarding traffic that none of it makes sense.

I am just as interested in change as the next person, but why this particular corner? This has been going back and forth for years because all the businesses (except the donut store) were ran out years ago and the entire block is empty now.

The city should have left it alone and found another place for this type of development. I could think of several parts along Fairfax between Sunset and Melrose where this would have made more sense. The City Council is slowly destroying everything that makes West Hollywood such a special place to live. All this development is going to come back to haunt us.

Newsletter & Alerts

Get the best stories each day and important breaking news

Subscribe

Not from West Hollywood Patch? Find your Local Patch »

David May 12, 2012 at 11:11 am
Currently Blockbusters on Sunset is for lease.This would have been a better location for a Walgreens.
Todd Bianco May 12, 2012 at 02:45 pm
There have also been rumors that a Walgreens will go into the Centrum Sunset site (Sunset & Horn) instead of the David Barton Gym which has opened in Century City rather than West Hollywood.
The traffic has been bad on Santa Monica Blvd ever since I started driving in 1976. Crescent Heights northbound crossing SMB has always been bad because (1) it leads directly to Laurel Canyon and (2) it narrows to only one lane south of SMB. The City can't stop development if the owner wants to develop it, within the limits of the zoning codes. This thing was delayed long enough that it should have died because (1) Walgreens just opened at SMB and Highland and (2) Walgreens purchased Bio-Script Pharmacy (the whole chain) which has a store at SMB and La Cienega. But no, Walgreens wants a full store in WeHo proper. There must be big money in it. I will miss Tasty Donuts. But I too fear for even more jammed intersections, if that's possible.
Wesley McDowell May 12, 2012 at 02:46 pm
Is anything being fine to mitigate traffic, particularly northbound Crescent Heights turning left into Santa Monica?
Wesley McDowell May 12, 2012 at 02:46 pm
Oops! fine=done
Sheila Lightfoot May 12, 2012 at 03:16 pm
It’s our City Council that creates zoning laws. Developers work within the City’s guidelines whatever they are. The City’s current credo isn’t smart development it’s o-v-e-r development. The City actually got LESS density than it wanted here, thanks only to a hard fought battle by the neighborhood. The City wants the most density it can squeeze out of any parcel. In fact, the new General Plan calls for this corner to have 5 stories with the bonuses for low-income housing and mixed use, which this project has.
I like the idea of a scaled down Walgreens and a couple of other neighborhood serving businesses on that corner within easy walking distance. But the City’s doesn’t take ”traffic” into account and barely considers the impact on the immediate residential neighborhood. John Heilman actually said, incredulously, about traffic complaints, that it’s not the project’s job to fix traffic. Well, perhaps not, but it’s certainly the City Council’s job. If intensification of the existing use is sought, the two main City priorities should be: 1) take the opportunity to improve existing traffic circulation to the extent that the intensified use will not further degrade circulation but improve it; 2) minimize the impact on adjacent residential neighbors with set-backs, buffer zones and height similarity. The long-term dilemma is that once big projects are in place, potential opportunities for traffic mitigation at that location are lost.
WeHoResident May 12, 2012 at 06:35 pm
Interesting thought, but there are a number of reasons why it's unlikely Walgreens, or any other drug store or market would consider this site at the former Blockbuster location on Sunset and Orange Grove:
1. It's across the street from a Rite Aid and Bristol Farms; both of which sell consumables (and drugs in the case of Rite Aid). Another drugstore or market would over-saturate that intersection and have a negative impact on sales for all three locations. 2. While Sunset Blvd is busy, Orange Grove is not, and you cannot access the building from busy Fairfax. Thus, this intersection is inferior to the prime SMB/Crescent Heights intersection. Even though Blockbuster is struggling, it has kept its best locations open. The fact that they left this building is further evidence that this may not be a prime location for retail. 3. Walgreens has owned the property on SMB/Crescent Heights for over 10 years and it would likely be more expensive for them to LEASE the former Blockbuster building than to remain at their own property on SMB. It would not make business sense for them to pay more for an inferior location.
joninla May 12, 2012 at 07:51 pm
I think everyone knows how I feel about the way our City Planning is setup in a process to create less desirable outcomes via a design by committee approval process that one of the planning commissioners stated on the record, that each time a rvision is made to address plans for any new project, the successive revisions end up making the project look terrible (paraphrasing).
This Walgreens project can not be stopped because (I believe) it is the last (or close to) mixused-development that is being funded by the States now defunct/closed Redevelopmemt Agency/Funds. They have to be spent on this project. My recurring suggestion is that if there is no stopping this big neighborhood wrecking project, at least do what is best for both the developer and the local residents and whipe the design plate clean and make a new design based on what is now fixed in terms of sq footage and number of units. HERE IS A NEW CONCERN & SUGGESTION: The noise and affects on traffic flow of the daily delieries of merchandise to restock Walgreens is more significant than one may know. I suggest anyone interested/concerned just go look, see and listen to the parking lot between 9-10pm every day at the west Trader Joe's next to supersized starbucks. part 1 ...
joninla May 12, 2012 at 08:00 pm
part 2
It is a unique situation in that they close and 9 and have 1-3 semi-trailor trucks come and TJ's ... No matter what, must complete the unloading and putting inside everything before 10pm due to the neighborhood residents proximity and the noise. Credit needs to be given to TJ's staff for getting it done each night. Great employees at TJ's There is one part of the walgreens project that has been unable to voice concerns about the noise & traffic an operating large commercial drug store will have on their homes. All of the tenants of the walgreens project will be affected by the lack of adequate loading dock planning of a project that has been revised countless times over the years, but based on the initial design. Bad idea to use that design. If is going to be built, at least start from blank canvas and design a loading dock that can have easy ingress and egress whil being able to drive in, close a garage door and have silent and invisible dekivery, then pull forward to an opening garage gate fr easy anf fast exit. Once this 'loading diock' is designed, THEN design both retail and residential (and parking) around the critical and most disruptive element of the completed project. I believe the New Pavilions incorporated this type of drive in loading dock design.
joninla May 12, 2012 at 08:03 pm
part 3
It will be hard enough to find tenants who want to pay top dollar to live 1 story above such a busy intersection. Add the loading dick noise problem and anyone who might actually move in will be movung out ASAP one they spend a night or two over a loading dock and the necessary evils of the semi-truck delivery method that is just the way we do it ... Everywhere. A terrible bu necessary evil that can be mitigated by designing for it.
joninla May 12, 2012 at 08:10 pm
Finally, if the ugliness of the old strip mall is forcing immediate construction, do what the city has already done successfully (everyone not a complimennt without any backhanded slap) with the baseball field at weho park being TEMPORARLY converted into a parking area so well lanscaped and attaractive, I used it to walk my dog around and it had and no 'ugly parking lot' feel to it.
Just copy what was done there is the old buildings are that offensive to the people and business nearby. It will give everyone time to make a proper decision rather than a hasrty approval due to the clock ticking down on the neighborhoods patients with this acutual real problem in the middle of our city.
GoodGriefCharlieBrown May 12, 2012 at 08:38 pm
Heilman is such a wuzz.
WeHoResident May 12, 2012 at 08:48 pm
Your ideas will never happen at this point as they would have needed to be done years ago. As for trying to emulate the delivery process at TJ's, that is completely unrealistic as well since both the planning commission and city council clearly indicated the deliveries need to fall between 8am-5pm. I believe many neighbors would be opposed to the night deliveries you are suggesting and it would never fly past City Hall.
RTL May 12, 2012 at 10:12 pm
Thanks for the insight. However, make a suggestion for the property as currently that corner is an eyesore and "ghost town" as is that isn't attracting businesses or customers. Frankly, I don't like Walgreens but I'm not fully opposed to it as anything is better than what is there now. I'd much prefer a remodeled complex with organic restaurants, park area, and a small health market. There are so many bad, chemically ridden restaurants in the area selling low quality food products. There are enough drugs and drugstores in West Hollywood/Hollywood. Do we really need more drugstores?
WeHoResident May 12, 2012 at 10:24 pm
Since the City and surrounding neighbors do not own the property, whether or not we need more drug stores is irrelevant as the property is owned by a drug store and that is what is going to be built. Only the property owner can make this decision, as long as the property is commercially zoned for retail...which it is. Once built, the market can decide whether or not the store will be a success.
George Reese May 13, 2012 at 01:34 am
The entire block is an eyesore because the developer ran out most of the businesses nearly 10 years ago if my memory serves me correctly. My main point in writing the blog was that there was nothing wrong with the corner to begin with. It had a nice, homey, neighborhood feel to it despite it's age. Tearing it down to put in a Walgreen's and adding all the additional traffic problems is destroying this little pocket of West Hollywood. Why can't they leave parts of the city undeveloped? Are they going to continue to tear down and build, build, build???
WeHoResident May 13, 2012 at 02:49 am
George, in order to leave certain parts of West Hollywood undeveloped and prevent new construction, the City would have to either a) change zoning to prevent commercial development in certain areas or b) buy property and have it under City control. As for the property on SMB/Crescent Heights, tenants were never driven out. Leases were simply not renewed since this property was supposed to be developed back in 2005. Despite the fact that some people would have preferred only ma and pa shops to remain in this shopping center, under current zoning, neither the City or the neighborhood could ultimately prevent a Walgreens from being built...only the scope of the project was in question. The problem is the City and many in the neighborhood had two completely different ideas on how to address this question. Thus the endless delays. Although you may have thought the old shopping center was homey and quaint, many others (myself included) thought the shopping center has been the epitome of ugliness for at least two decades...well before the current developer even bought it. Everyone has a different opinion on what constitutes a good or a bad development and I doubt the City has ever approved a project that pleased everybody.
joninla May 13, 2012 at 03:57 am
sorry .... I was not clear. I just pointed out trader joes for people to go and see what it is really like when a large semi-truck does a regular delivery in our city with the numerous quirks in our street system.
I didn't mean to suggest it as a model. Just a place concerned locals could go (at an early hour) and see for themselves what to expect when there are deliveries made to the finished Walgreens. I think everyone knows how much noise is involved. I think they may be underestimating the noise and traffic disruption that will be coming from the new walgreens regular deliveries, especially at that intersection and the design that has been approved.
WeHoResident May 13, 2012 at 04:21 am
I think a better place to view deliveries would be at the Walgreens on SMB and Highland. Since that is actually a Walgreens and not a Trader Joe's, you would get a better idea of what to expect at the Crescent Heights location.
Jerome Cleary May 13, 2012 at 03:33 pm
I agree I used to live at Crescent Heights and Fountain in 1986 when I first moved to West Hollywood. Why continue to develop on corners and intersections that have massive gridlock and traffic problems. With the Centrum project at Sunset/Horn and Holloway no matter if they remove the David Barton gym and some of the electronic billboards it's still going to have the same bad traffic study numbers of over 1200 cars a day and over 550 u-turns so I cannot fathom why the city council would ever approve this development when our city has not fixed the bad gridlock on Sunset Strip in this area.
me May 30, 2012 at 01:09 am
perhaps the council is already contemplating the gridlock and is planning to bulldoze all of the houses, condos and apartments on crescent heights to widen the road for more traffic....just kidding...well, sort of....i wouldn't put anything past them....does anyone know what streets the 5 council member live on? (street, not address, i'm not stalking them :-)....curious what they are building in their neck of the woods....i heard the city actually sought-out walgreens long ago because they knew they'd be a steady, longtime taxpayer....the fact is, nobody is beating down the door to open mom & pop stores in west hollywood, but the chains aren't either...the city would like us to become a mini-manhattan with mixed use buidlings towering on both sides creating a tunnel for the traffic AND empty stores/condos galore.....my question is, at what point will the populace say, WHAT HAVE WE DONE???
Echo WeHo June 14, 2012 at 05:03 am
Thanks all for thoroughly depressing me.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
ARIK KATZENBERG
me June 16, 2013 at 11:58 am
haha....what???...a restroom photo????....FUNNY!!!
me June 16, 2013 at 12:00 pm
how DARE you post such a notice on the west hollywood patch!!!!...."must consist of a motherRead More and a father...." UGH, what world do you live in????
Carlene Dominquez June 10, 2013 at 04:36 am
90 bucks an hour! Seriously I don't know why more people haven't tried this, I work two shifts, 3Read More hours in the day and 2 in the evening…And whats awesome is that I am working from home so I get more time with my kids. There are also bonuses so my monthly income is from $4000-$8000 depending on how much effort i put in it... Try it today....... www.pro76.cℴℳ
Eight Deer by Gwynn Murrill
Carlene Dominquez June 10, 2013 at 04:36 am
90 bucks an hour! Seriously I don't know why more people haven't tried this, I work two shifts, 3Read More hours in the day and 2 in the evening…And whats awesome is that I am working from home so I get more time with my kids. There are also bonuses so my monthly income is from $4000-$8000 depending on how much effort i put in it... Try it today....... www.pro76.cℴℳ
Carlene Dominquez June 10, 2013 at 04:36 am
90 bucks an hour! Seriously I don't know why more people haven't tried this, I work two shifts, 3Read More hours in the day and 2 in the evening…And whats awesome is that I am working from home so I get more time with my kids. There are also bonuses so my monthly income is from $4000-$8000 depending on how much effort i put in it... Try it today....... www.pro76.cℴℳ
Carlene Dominquez June 10, 2013 at 04:36 am
90 bucks an hour! Seriously I don't know why more people haven't tried this, I work two shifts, 3Read More hours in the day and 2 in the evening…And whats awesome is that I am working from home so I get more time with my kids. There are also bonuses so my monthly income is from $4000-$8000 depending on how much effort i put in it... Try it today....... www.pro76.cℴℳ
Carlene Dominquez June 10, 2013 at 04:36 am
90 bucks an hour! Seriously I don't know why more people haven't tried this, I work two shifts, 3Read More hours in the day and 2 in the evening…And whats awesome is that I am working from home so I get more time with my kids. There are also bonuses so my monthly income is from $4000-$8000 depending on how much effort i put in it... Try it today....... www.pro76.cℴℳ
Carlene Dominquez June 10, 2013 at 04:36 am
90 bucks an hour! Seriously I don't know why more people haven't tried this, I work two shifts, 3Read More hours in the day and 2 in the evening…And whats awesome is that I am working from home so I get more time with my kids. There are also bonuses so my monthly income is from $4000-$8000 depending on how much effort i put in it... Try it today....... www.pro76.cℴℳ
Leather Wrapped Table in light Canary Yellow
me May 30, 2013 at 10:50 pm
can i put the table in layaway?
Ken C May 31, 2013 at 07:44 am
Yes, you may contact me directly at kensonlinesales@gmail.com