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Smoke Steakhouse Opens on Melrose Avenue

New steakhouse from the owners of Santa Monica's trendy Brick+Mortar features causal dining in a luxury setting.

The following is an edited press release.

Just six months after the opening of local hotspot Brick+Mortar in Santa Monica, BRG is expanding their Los Angeles portfolio with the opening of Smoke, the latest restaurant in the growing BRG collection. Smoke is set to satisfy West Hollywood diners with California-inspired fine dining dishes and is the first proper steakhouse by the up-and-coming restaurant group.

Continuing with the success of their previous two ventures, BRG Partners Travis Lester and Justin Safier have utilized BRG Resident Executive Chef Laurent Saussy to develop the tantalizing menu of appetizers, dry & wet aged steaks, and entrees with a worldly twist on American classics.

As with every BRG restaurant, the team seeks to deliver a tailored culinary experience with exceptional atmosphere. After a complete re-vamp of the existing space, Smoke debuted on September 3 with a new rich dining room interior of dark blacks and grays, granite tabletops (no stuffy white linen tablecloths here), and an attached bar and lounge area to encourage the fun of causal communal gathering in a luxury setting.

“As we did with Brick+Mortar and Bar Esquina, we want to curate a restaurant experience that reflects the surrounding environment. We’ve invested a great deal of thought and observation into the culture of West Hollywood and created the concept of Smoke to satisfy the tastes of WeHo’s discerning palates, while keeping true to the BRG style of entertaining” says BRG co-founder Travis Lester.

Smoke is located at 9010 Melrose Ave., West Hollywood, California 90069. Reservations can be made by calling (310) 385-2222. Open 7 days/week 5 p.m.- 2 a.m. Weekend brunch service coming soon will be 10 a.m.-3 p.m.

For more information visit Smoke on Facebook at www.facebook.com/smokesteakhouse and www.twitter.com/SmokeSteakhouse @smokesteakhouse (website coming soon www.smoke-la.com)

About BRG

Partners Justin Safier and Travis Lester founded Brosephs Restaurant Group (BRG) in July of 2010 out of a passion and love for the restaurant industry, as well as a belief in the need for outstanding culinary experience paired with exceptional atmosphere. The partners, along with Executive Chef Laurent Saussy, operate the internationally acclaimed Bar Esquina in Cabo San Lucas, Mexico, as well as Santa Monica’s local hotspot Brick+Mortar. Smoke is the third addition to their rapidly expanding portfolio, followed quickly by Fatty’s Public House in late August. http://www.brg-la.com/

RTL September 10, 2012 at 06:08 AM
If it's not 90-100 percent organic food, then there is nothing "luxurious" about it and "doesn't reflect the current environment."

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