Melrose Avenue will see a series of pop-up stores in the coming months.
Darren Gold, who founded Alpha, a men’s fashion boutique which closed earlier this month, will transform the space into a revolving line-up of “Alpha presents” pop-up stores throughout the summer.
First up is Apt2B, an LA-based online furniture, design, and housewares store aimed at young, career-oriented, urban dwellers. The pop-up store will be the first brick and mortar space for the year-old website which is known for affordable prices and stylish but practical home furnishing items.
“After the amazing year we’ve had with the online store, I am excited to be able to provide a space where customers can see the products in person and we can work together to create the perfect setting at home,” Apt2B founder Mat Herman said in a press statement.
The 900 square-foot space will be transformed into a contemporary, modern apartment designed by HGTV’s Design On A Dime’s Frank Harker. The store will offer many in-store specials and also introduce several new furniture pieces that will later be available on the Apt2B website.
Apt2B will officially launch on Wednesday, May 2 at 6 p.m. with a DJ, cocktails, hors d’oeuvres, prize and giveaways.
The store will also host a Happy Hour from 3-7 p.m. on Friday, May 4 and a day-long Cinco de Mayo party on Saturday, May 5.
Additionally, store customers will be able to look through the Apt.2B “Trash Chute” for overstock, discontinued and sample items at up to 70 percent off.
The Apt2B pop up store will be in the Alpha space throughout the month of May.
The store is located at 8654 Melrose Avenue (at Huntley, adjacent to the Pacific Design Center Blue Building). Store hours during May will be Monday-Saturday 11 a.m.-7 p.m. and Sunday noon-6 p.m.