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Business & Tech

Pink Taco Opens on Sunset Strip

West Hollywood is home to the newest location of Pink Taco, the colorful Mexican restaurant, which opened Sunday. The other location is in Century City.

The Sunset Strip just got a bit closer to the border as Pink Taco opened on Sunday.

Eater LA reports the colorful Mexican restaurant officially opened for business on May 27, the second Los Angeles location for the restaurant owned by Harry Morton, son of Hard Rock Café founder Peter Morton. The other location in Century City opened in 2011.

“I designed Pink Taco Sunset to be a place with something for everyone,” said Morton in a release.

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The menu by executive chef Jose Aleman (formerly of BOA Steakhouse) features a dish called Pink Tacos plus a Mexican Cobb salad, slow roasted brisket enchilada, crispy shrimp tacos, red snapper cevice yucateco, carne asada quesadillas and lobster dulce enchiladas.

has been scheduled to open for the past several months, but renovations delayed it. Patrons got a sneak peak at the restaurant/bar when it opened for a day on Cinco de Mayo.

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Morton also owns the Sunset Strip music club The Viper Room and Fukuburger in Hollywood.  

The 12,000 square-foot restaurant located at 8225 Sunset Blvd., is open daily from 11:30 a.m. to 2 a.m. The space formerly housed Miyagi's. From 1943 to 1953, the building, adjacent to the Chateau Marmont, was the home of famed supper club, The Players Club.

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