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Laurel Hardware Restaurant Opening Tonight

The new American cuisine restaurant in the old Laurel Hardware building will open to the public for dinner on Thursday night, for lunch on Friday.

The much anticipated Laurel Hardware restaurant is set to open tonight.

Eater LA reports that the new American cuisine restaurant will open for dinner on Thursday night and will be open for lunch on Friday.

Located at 7984 Santa Monica Boulevard (at Laurel Avenue), the 3,500 square-foot restaurant is going into an old hardware store location and is using a hardware store theme for its décor.

When the restaurant was , it sparked much controversy among area residents because of the lack of rear fire exits (there is no back alley on this block) and the chronic parking shortage in the area.

City zoning codes require the restaurant have 32 parking spaces (nine per 1,000 square feet). The restaurant submitted a plan to lease 19 off-site spaces two blocks away. Then Community Development Director Anne McIntosh approved the restaurant’s application despite it not being able to fulfill its parking requirements even using off site leases.

In recent weeks, several of the parking spaces on the street near the restaurant have become valet-only spaces after 6 p.m.

Paul July 05, 2012 at 03:08 PM
Thanks for keeping the sign. Nice to see part of what was for SO long remain with the inevitable change. They did a great job redesigning and converting the space!
joninla July 05, 2012 at 03:11 PM
So where do all the excited locals & visitors park to check out weho's newest Eatery?
Weho Over Developed July 05, 2012 at 05:36 PM
West Hollywood thanks for taking more of our parking away from us. The citizens pay for the streets and then we have our precious spaces used for valet parking and Zip cars. Not very user or citizen/resident friendly. All the construction is making quality of life go down the toilet by the way. Why is the city council so desparate to over crowd this once happy place??????????? Grid lock makes for a miserable city. Doesn't all the booze revenue this city is built on cover all the programs?
Chloe Ross July 05, 2012 at 06:48 PM
Well, I like the sign. Parking issues are very confusing in this little burgh. Restaurants are revenue streams. Many parking facilities go unused - Aaron Bros; a couple in the Low East Side. Exceptions do seem to be the rule. One might ask the successful Eat Well how they do it. And there is always the healthful walk to the location and back home (they do this in New York) and the taxi. Carpooling for 4 tops and the bus (so declasse though). But all in all - Parking is a leitmotiv in the city - and a poorly planned one at that. Tell me for example how the damn Hudson can do biz with NO parking?
joninla July 05, 2012 at 10:07 PM
I'm being serious ... I never knew where to park when it was a hardware store so I went to koontz all the time. Is there an actual lot? What about the residential streets behind. Is it like the streets behind Circus of Books that prohibits all turns after a certain hour to keep the cruising from disturbing the residents? If it's new without clear parking, people will get kind confused circling the block looking for parking.
Weho Over Developed July 05, 2012 at 10:33 PM
Let's knock down all the buildings in West Hollywood and rebuild skyscrappers. Who cares about congestion? Who cares about parking? Why care at all about quality of life in this tiny city? And don't forget to get rid of those old trees in Plumber Park too. They take up valuable revenue space.
Crescent July 05, 2012 at 11:43 PM
I think a tally should be taken of how many bars, liquor stores and marijuana dispensaries are location on Santa Monica Blvd. between LaBrea and Doheny. Then compare to five years ago. Trending, folks......
Djaluvit July 06, 2012 at 12:38 AM
And while that tally is being taken...walk along SMB between LaBrea and Crescent Heights and peer into the countless tiny pharmacies and medical supply stores lucky enough to display one or two containers of Lubriderm/Eucerin, a walker, and a forlorn wheelchair. Courtesy of: Medicare, Medicaid, Medi-Cal.
me July 06, 2012 at 06:56 AM
It always amazes me when a new place opens up and they can't be bothered to invite the immediate neighborhood in for a look and a glass of wine. After all, this is a place that somehow managed to get West Hollywood City Hall to sign-off on not providing ANY parking at all, except for a very small auto shop 2 blocks away for their valet cars, but that's it. Anyone who knows this area, is all too aware that there's virtually ZERO parking options (no street parking after 7pm) and the restaurant grabbed 4 parking meters, in front of other businesses I might add, for their valet from 6pm until 3am. So now we have 6 BARS/RESTAURANTS within 2 blocks and ONE parking lot (B of A) for all of those cars!!! The city is continuing to ignore the needs of the Center City area!!!! Laurel Hardware also has an outdoor patio in the back that sits right up against apartment building windows, what on earth were they and the city thinking???? Total lack of planning all the way around. Seems this is the new normal in West Hollywood. UGH.
joninla July 06, 2012 at 11:03 PM
it also seems like a strange decision for the operators of this new establishment with the lack of parking and the very narrow sidewalks and the busy French Market Across the Street. I don't think that old hardware store has enough charm or appeal which I am guessing is based on the success of the West 3rd -street unique little chic restaurants in whatever business building that once existed. I may be proven very wrong, I just don't see a very sound business model for the owners/invertors (no spite ... I hope I am wrong. I just don't see any appeal)
Chloe Ross July 06, 2012 at 11:25 PM
Well, not appealing to you is not a very strong reason for anything except dating or something like style. It is odd however that so many exceptions were made for this location and so many codes appear to have been ignored or broken. Hell, they raised hell when El Mirador needed new windows and insisted the owner follow the code and it displaced a whole building full of long time tenants. SO if a code is a code is a code - then I am very puzzled. I also believe that a gent named Shoop is opening a sit down addition to his shop (also called Shoopes) and it is on Hayworth and was a house (residence) so that puzzles me too. Where is the parking? And the Hudson? Duh? I am puzzled as well by the lack of planning on the bus bench issue - put up the out of ADA code benches (pay for them) and then have to remove them because the city didn't check the codes. So I am puzzled across the board. Pointing no fingers at a single person - just puzzled by all of it.
Chloe Ross July 06, 2012 at 11:35 PM
Okay - what is the designation Center City about? We have the Maginot Line at Fairfax (well I call it this) and then the Wrong side of Town (East Side). The part I call Downtown WeHo is probably more likely The Better ZipCode and then the city (tiny little city) has micro nabes that it uses and I am not sure what this is about. I know NYC loves this Acronymic Activity - NoH, SoHo, DUMBO, NoLita, So Bro, Tribeca - but is a denser place. Anyway - Center City - what and where?
me July 10, 2012 at 06:07 AM
Sweetzer to Fairfax is "Center City".....there, I just set some boundaries :-)
Rosewoman July 10, 2012 at 04:12 PM
Well, I am SO glad that my studio was located on the WEST side of Fairfax, at SMB. It's SO nice not to have to feel shame for where I was located for 23 years!
Rosewoman July 10, 2012 at 04:15 PM
PS my stationary read West Hollywood and our lovely and beloved cat was Chloe...
Chloe Ross July 10, 2012 at 04:25 PM
So is the area from Sweetzer to Robertson designated casually - I call it downtown WeHo.
Jon Ponder July 10, 2012 at 05:35 PM
We should bring back some of the original names. For example, the neighborhood between Sweetzer and Crescent Heights from Sunset south to Santa Monica was marketed as Crescent Heights by developer William H. Hay in 1905. The next year, a consortium of investors launched Hacienda Park, which was the area between Sweetzer and La Cienega (then called Newcomb Street) bounded at the north by Hollywood Blvd. (roughly, it hadn't been extended when the boundaries were drawn) and the south by Santa Monica Boulevard. One of the first acts by the Hacienda Park company was to grade an extension of Sunset Blvd. west from where it had dead-ended until then at the trolley turnaround on Sunset at Laurel Canyon Blvd. This gravel extension later became known as the Sunset Strip, of course. These are two of West Hollywood's original neighborhoods but their boundaries have been erased over time.
me July 10, 2012 at 06:02 PM
"Rundown WeHo" is probably more appropriate :-)
me July 10, 2012 at 06:06 PM
fascinating!!...imagine if we all had ONE great resource for weho history instead of having to piece it together from many sites around the net.....i wish the city could get that going or fund someone to do it
Sheila Lightfoot July 10, 2012 at 08:30 PM
Jon Ponder, Thanks for the mini history lesson – very interesting. Re: Center City or City Center or whatever, it’s funny how we all think of the boundaries of our immediate area a little differently. I think of everything from La Cienega to the west as the Westside. I’m on Havenhurst so I consider myself smack in the middle – there’s probably little dispute over Crescent Heights and Santa Monica being the hub. I tend to think of it in terms of places I’m most likely to walk to and where my neighborhood friends are, within convenient walking distance to meet me. I know Fairfax is the recognized line for the Eastside but if there was something to walk to a couple of streets past Fairfax, I’d walk like I do to see friends who live there. Generally speaking, I think of it from around King’s Road (including the parking structure and Gelson’s) or stretching to Olive (Barney’s and La Boheme) on the west to Fairfax or stretching to Ogden (Tashmans) on the east. Think of it this way. What are the outer boundaries from which residents will likely walk instead of drive to Crescent Heights and Santa Monica (if they’re not wearing high heels).
Sheila Lightfoot July 10, 2012 at 08:32 PM
Now… to parking. Visitors are less likely to walk these slightly longer distances. Since they’re already in their cars, walking isn’t the same payoff for them. That’s why making parking available is so important at key intervals and especially at Crescent Heights. The City Council just blew its best opportunity to provide parking with the development of Walgreens. Instead of partnering with Walgreens to provide neighborhood parking, they pushed Walgreens to fulfill their personal desires – mixed-use housing. And what we, the people, got in return was 2 low-income apartments and a loss of our quality of life due to increased height and density pushed by City Council. That backward thinking isn’t the fault of the small businesses who want to make a living and who, in the process, are giving us more places to go in our immediate neighborhoods. I think it’s great to have more places to walk to and meet friends nearby. I, personally, really miss the Silver Spoon, O-Bar and the 20-20 video. It’s the City Council who doesn’t care about parking problems at the residents’ expense. Their plans ignore reality and ignore the residents. Their ideas are as stale as they are. Some of us are pushing the idea of a little Red Car replica Trolley doing convenient loops for us to get around and to get visitors from parking structures to anywhere they want to go. Resident and business support of that idea will greatly help our parking AND traffic concerns.
Michael Mellgard July 10, 2012 at 08:52 PM
So, is this the new trend? Open a new restaurant in a space that was something completely different but keep the original sign? A bit silly but maybe I'm just old fashioned.
Chloe Ross July 10, 2012 at 09:52 PM
It cuts down on time devoted to thinking up yet another catchy brand name. Just slightly wrong names like Street, Cut, Craft, Plan Check; surely good eats but kinda contrived names. Laurel Hardware already had a sign and street recognition and so it probably considered all that and went with the signage. You may be old-fashioned - but I too think some of the restaurant names try too hard or are a little bit twee. (Of course in the 80's "Bar & Grill" was attached to restaurant names in excess as well !)
Miss Been Here July 12, 2012 at 04:46 AM
they are not called "exception" they are called pay offs..i am sure the high and mighty ones in WeHO council are doing quite well with every place they let open not to code...this city should be audited like the city of Bell.
TC August 16, 2012 at 06:18 AM
I miss the hardware store. Hipster restaurant is not needed nor desired.

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