A billboard on Sunset Boulevard depicting a woman breastfeeding an infant recently stirred controversy in West Hollywood, prompting the ad's removal Thursday.
According to The Huffington Post:
The poster, an advertisement for CougarLife.com, shows a naked woman breastfeeding her baby. It went up on Sunset Boulevard just after Mother's Day, but (was) taken down Thursday morning in response to community pressure. The billboard is apparently too close for comfort to the West Hollywood Farmers Market, which typically attracts residents of all ages.Cougar Life has more than 4 million members and claimed sign-ups have tripled since the billboard went up Monday, Los Angeles Magazine reported.
“There is no reason for this billboard to be taken down. The Farmers Market is actually the perfect place to showcase this ad," said Cougar Life spokeswoman Marlo Jordan a statement to The Huffington Post. "There is nothing more natural than a woman breastfeeding."
Of course, the billboard isn't just about breastfeeding. CougarLife.com is an online dating site that connects older women with younger men. In the billboard advertisement, a thought bubble floats above the child's head with a one-word question: "Jealous?" To drive the oedipal theme home, the advertisement also pixelates the point at which the baby's lips meet the mother's nipples, much like adult content....
The Farmers Market is operated by the City of West Hollywood, but the city wasn't involved in the billboard removal, said a spokesperson. Instead, community members worked directly with Van Wagner communications to take it down. The spokesperson also confirmed that the billboard operator's lease agreement with West Hollywood only allows the city limited approval of billboard content.
Click here to read the entire HuffPost article.
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