West Hollywood Mayor Abbe Land, City Councilman John Duran, West Hollywood resident Tristan Schukraft and Josh Morgerman, co-founder of Symblaze who designed the trolley's exterior, pose as they take a tour. Photo credit: Karen Jordan.
If you're partying in West Hollywood on the weekends, ensuring safe travel back home has just gotten easier, thanks to a new entertainment trolley.
"The PickUp," a free trolley, makes its official launch this week.
It will run up and down Santa Monica Boulevard, from Fairfax Avenue to Robertson Boulevard, from 8 p.m. to 3 a.m. on Fridays and Saturdays.
"I love the way they look," said West Hollywood Mayor Abbe Land at a kickoff press event on Friday. "They're fun. We wanted something fun to encourage people to use them."
In addition to a free ride, partygoers will also be entertained with on board music by local deejay Derek Monterio and even a photo booth.
Tristan Schukraft, a volunteer with the City of West Hollywood, said the trolley is a great idea for the community.
"People can leave their car at home," he said. "There will be less drunk driving and less congestion."
Riders will also receive local perks as a result with VIP entry at the Abbey and Micky's, half off the first drink at Here Lounge, a free appetizer with an entree at Hugo's and pay only a dollar for their first drink at Fubar.
"The PickUp" will make its official debut at 6 p.m. on Friday, Aug. 16, at a kick off event in front of Eleven, Revolver and Micky's on Santa Monica Boulevard.
The pilot project costs $71,000 and is being paid for by the City of West Hollywood.