Holiday Walk on The Avenues Dec. 10

The Avenues, 8687 Melrose Ave, West Hollywood, CA | Get Directions »
FREE

The streets and fashion boutiques of West Hollywood will begin the holiday season with The Avenues' Third Annual Holiday Walk on Friday, December 10, from 6p.m. to 10 p.m. 

The Avenues' Third Annual Holiday Walk is free and open to the public. Parking is free after 6:00 p.m. on Friday.

On Friday, in conjunction with extending their hours, West Hollywood fashion businesses lining the street of Melrose, such as Alberta Ferretti, Alpha and Beckley, are creating special events for the evening. Enjoy entertainment, carolers, food trucks, refreshments and special in-store promotions and sales. The sales will continue throughout the day on Saturday.

Festive activities on Friday evening include:

• Cookies, Prosecco and 50 percent off Fall/Winter merchandise at Alberta Ferretti
• Gift with purchase at Helmut Lang
• DJ, champagne, 20 percent off entire store on Friday only, and special events at Kitson
• Special events at Theory
• Free one-week party lashes with purchase at Makeup Mandy
• Complimentary organic face tanning treatments while appointments last during the event, wine and cheese, and 1/2 off treatment cards at Chocolate Sun
• Prosecco, music, and 20 percent off for those who mention The Avenues or Holiday Walk at Revolve
• Refreshments and promotions at Arcade Boutique
• Holidaythemed cocktails by Chivas at Alpha
• Blessings designed to help you welcome in the positive changes you would like to see in the New Year and Bodhi Tree's 40th Anniversary Commemorative Gift Bag at Bodhi Tree Bookshop
• RetroSpecs & Co. is offering 20 percent off all in-store purchases, including eyewear, La Loop and La Leash items. Gift Certificate Special: Pay only $395 for a gift certificate with a $595 value! Enjoy champagne for the evening
• Gift Wrap Demonstration and Book Signing by Wanda Wen, author of The Art of Gift Wrapping at Soolip Paperie & Press. Wanda will be on hand to sign books from 6 - 8 in the evening. Light refreshments. This is the perfect place for unique and tantalizing holiday gift wrapping. Stop by during The Avenues' Third Annual Holiday Walk and get your gifts wrapped here.
• Offering luxury handbags and jewelry originally only sold in Europe and the Far East, Blumera has opened its first US location. Indulge yourself with discounts on these one of a kind pieces sought after by celebrities and royalty. Enjoy sweet treats, special elixirs, and music in the Blumera gardens
• Betony Vernon Trunk Show featuring tantalizing and erotic jewelry at CoCo De Mer. Betony Vernon's designs are worn by celebrities and featured in international fashion magazines. Sales and gifts with purchase
• J Gerard Design Studio will be holding a big blow out sale for the first time in the 26 year history of the store!
• Live music, 10 percent to 20 percent off jewelry, special discounts on watches, refreshments and beverages, and drawing at 9:00 p.m. for a $500 gift certificate at Wanna Buy a Watch?
• Check out Melrose Village's newest celebrity shopping hotspot Costella & Donola Coop. Meet the founders, New York designer Isabelle Donola and Los Angeles designer Luciana Ellington, and enjoy a live performance, refreshments and drinks, one of a kind pieces from the best up and coming designers of the moment, and a 10 percent discount if you mention "Holiday Walk "at the time of purchase
• Wine, holiday treats, and photography exhibition by Sia Aryai at Gallery Aryai
• Cocktails, wine, refreshments and discounts at Positano Sandalo & Shoes
• Food trucks and free holiday inspired beverages
• Entertainment and carolers and much more