Hitting the Sunset Strip, looking for a restaurant, or planning a night on the town in West Hollywood?

A new mobile application has arrived on the scene, aiming to give users what its creators call "the key to West Hollywood in the palm of your hand."

At a community launch event at the Andaz Hotel on Wednesday, the program's designers gave a demonstration of the application that offers deals, videos, music samples and event listings for more than 100 businesses in West Hollywood.

"We're very excited about this venture into mobile marketing and our ability to provide such a unique product to the residents and visitors in West Hollywood as well as a marketing tool for our businesses," said Brad Burlingame, president and CEO of the West Hollywood Marketing & Visitors Bureau.

Weho Key, which has been designated as the official mobile application for the city, offering deals from hotels, restaurants, bars and shops. 

Examples include $5 cocktails and two-for-one entry tickets to The Roxy, 10 percent off all shakes and sundaes at Millions of Milkshakes, or half-off drinks and appetizers at Saddle Ranch Chop House.

The application also combines the features of social networking sites such as Facebook and Twitter to give users the opportunity to interact and share information of businesses they like.

The free mobile application is available to iPhone users via download on iTunes. Smartphone users may access the program by texting "wehokey" to 313131, which will send a link to the Weho Key mobile website.

Website: wehokey.com

Twitter: twitter.com/wehokey

Facebook: facebook.com/wehokey